sales revenue definition: Sales Revenue Definition and Explanation

sale of assets

Notably, Sales Revenue includes all money earned by a business during a given period—regardless of whether or not that money is actually received by the company. That’s one of the biggest differences between Sales Revenue and Cash Flow, which includes only the cash that flows into a business’ accounts. If the total sales of Sweet Umbrella Inc. are $200 billion, and the incomes generated by other means are $4 billion, then the total revenue generated by Sweet Umbrella Inc. is $204 billion.


The most important thing to remember about sales revenue is that it must come from the business’ core operating activities. The sale of bears that result in cash for the business is sales revenue. In the previous example, revenue from teddy bear sales is considered direct sales revenue. But let’s also say that the company has cash in the bank that earned an additional $100 in interest during this accounting period. Revenue is often used to measure the total amount of sales a company from its goods and services.


The measurement of sales can provide actionable information about the business, which is not captured by profitability alone. One can extract the maximum benefits from the business information by recognizing the importance of revenue measurement. Based on the available information, the monthly revenue from sales can be calculated as below. Let us consider the example of a tire manufacturer, which produced 25 million tires across different vehicle segments in 20XX. Therefore, it is essential for every entity to analyze its financial condition and find out ways how to increase sales revenue.

How to Calculate Sales Revenue and Example

In the case of manufacturing companies, it is a calculation by multiplying the number of units sold or produced by the average sales price per unit of that item. It is the foundation of a growing and successful entity and so it should always strive to increase revenue through higher deal conversion. A company’s sales indicate the performance of its core business operations, while its revenue may be padded with one-time events like sales of property. Breaking out sales revenue by product category helps businesses see which items or categories are performing and which are struggling. For example, it could increase the next month’s production plan to meet demand for faster moving products. To increase profit, and hence earnings per share for its shareholders, a company increases revenues and/or reduces expenses.

  • There are several components that reduce revenue reported on a company’s financial statements in accordance to accounting guidelines.
  • A company’s sales indicate the performance of its core business operations, while its revenue may be padded with one-time events like sales of property.
  • But there are nuances that you need to know when operating your SaaS business when it comes to revenue.

When doing business, it’s critical to understand financial concepts that contribute to your company’s success. The reason being these metrics reflect the company’s financial growth. Investors analyse financial key performance indicators of various businesses to decide which is the best investment. Internally, businesses utilize financial indicators to assess potential investments and monitor internal financial performance. While sales formulae are usually similar, calculating gross and net revenue considers all incoming and outgoing cash flow, not only the cash flow generated by a business’s sales. Gross revenue is the actual money generated by a company, including sales and non-operating income, before any deductions or cost reductions are made.

What is Net Sales Revenue: Net Revenue vs. Net Sales Revenue

In terms of real estate investments, revenue refers to the income generated by a property, such as rent or parking fees or rent. When the operating expenses incurred in running the property are subtracted from property income, the resulting value is net operating income . The obvious constraint with this formula is a company that has a diversified product line. For example, Apple can sell a MacBook, iPhone, and iPad, each for a different price. Therefore, the net revenue formula should be calculated for each product or service, then added together to get a company’s total revenue. The historic trend of revenue is analyzed, and revenue for future periods is forecasted.

A company’s revenue may be subdivided according to the divisions that generate it. For example, Toyota Motor Corporation may classify revenue across each type of vehicle. Alternatively, it can choose to group revenue by car type (i.e. compact vs. truck). Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism. She has worked in multiple cities covering breaking news, politics, education, and more. Her expertise is in personal finance and investing, and real estate.

  • They drive outreach to several stakeholders at the companies where they work.
  • Government agencies also sell goods or services, from drilling permits to auctions of seized property.
  • Before going into revenue and sales, it’s necessary to understand how these measures are calculated.

Net income after taxes is an accounting term most often found in an annual report, and used to show the company’s definitive bottom line. The difference between revenue and sales is relevant to investors viewing company reports. Revenue is the entire income a company generates from its core operations before any expenses are subtracted from the calculation. In accounting terms, sales comprise one component of a company’s revenue figure.

ClearTax can also help you in getting your business registered for Goods & Services Tax Law. The sales plan outlines the goals, objectives, and strategies for a sales organization. It includes details about target customers, market conditions, revenue targets, pricing, team structure, and more. It also lays out the tactics the sales teams will use to achieve their goals. Instead, the opportunity stays within the account based team to serve that customer from lead to opportunity and all the way through to customer success. The benefit of account based sales is that the sales team gets to build a relationship with the enterprise over a longer period of time which results in a higher LTV.

Revenue vs. Sales Infographics

There are specific accounting rules that dictate when, how, and why a company recognizes revenue. However, a company may not be able to recognize revenue until they’ve performed their part of the contractual obligation. The best way to calculate a company’s revenue during an accounting period (year, month, etc.) is to sum up the amounts earned .

A may also distinguish revenue between tangible and intangible product lines. For example, Apple products include iPad, Apple Watch, and Apple TV. Alternatively, Apple may be interested in separately analyzing its Apple Music, Apple TV+, or iCloud services. Revenue, often referred to as sales or the top line, is the money received from normal business operations. Gross revenue is before contra-revenue accounts like allowance for sales returns and bad debt expense.

But there are nuances that you need to know when operating your SaaS business when it comes to revenue. Needs to review the security of your connection before proceeding. Consultative sales works for mortgage lenders because they can bring a human aspect to the home loan process. Legacy Home Loans does exactly this, even measuring success “one smile at a time.” Within the realm of B2B, sellers can primarily support SMBs or enterprise customers.

The portion of sales revenue definition revenue paid directly from the customer to you. This is contrasted with indirect sales revenue, which is paid from a customer to a third-party to you. Similarly, Sales Revenue is a vital component of Profit Margin.

There are many significant distinctions, such as the purpose for which each revenue may be utilized, the source of each income, and the impact each of these values may have on a company. Since sales are one element of a business’s revenue, they may be further segmented into gross and net sales values. Businesses’ financial statements may contain net sales in relation to the total revenue. The term “sales” refers to the income generated by a business through the sale of its goods or services to consumers. While revenue may be used to account for a business’s sales, it may also include money from other sources.

Net sales revenue subtracts sales returns and allowances from the gross sales revenue figure. This variation better represents the amount of cash that a business receives from its customers, especially when it is experiencing substantial amounts of returns. Revenue is the money earned by a company obtained primarily from the sale of its products or services to customers.

Multiplying the number of units sold by the selling price yields the sales revenue. The entire money made from the services the firm provides is what is referred to as the sales revenue in the case of a service-based business. Whether it’s sales, gross sales, net sales, or revenue, it’s critical to consider the industry in question, when analyzing a company’s financial data. It’s also important to distinguish between sales and revenue, because some revenue sources may be one-off events. Sales revenue is calculated by multiplying the number of products or services sold by the price per unit.

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For example, if the total sales of Greenery Company are $20,000, the cost incurred due to replacement is $400, and the cost incurred due to other discounts and deductions be $1600. Then the total revenue generated by the Greenery Company is $18,000. The critical reports are based on the calculations made through sales revenue, like cash flow statements and earnings per share.

Understanding How Revenue and Sales Are Different

Since the returns reduce the entity’s total sales, it has to be netted off while showing the final sales amount. Gross Sales Revenue is the total sales generated by the entity without deducting returns and any allowances. Net Sales Revenue is sales generated by the entity less the returns during the period and allowances given.


Unlike business development sales, account based sales teams don’t hand off their opportunities to a sales development rep to close. The UMG team of brothers started their creative agency using agency sales — selling one-off projects like business plans and ongoing website services to businesses in South Carolina. Now, the business has grown to multi-million dollar heights with several loyal clients on retainer. This common acronym stands for “business-to-business” and describes companies that sell products and services to other businesses, instead of individual consumers. Companies staff entire departments with employees dedicated to selling their products and services. Because net sales are a better indication of a company’s ability to generate a profit than gross sales, they are a more accurate sales figure to company managers, analysts, and investors.


Apart from these 26 indicators, you can use tools like Recover to recoup funds from rejected payments and Cancellation Insights to get a better understanding of why clients leave. In this article, we’re going to define the types of revenue from NET revenue to Net Sales revenue, what is sales and look at how Baremetrics helps measure your revenue metrics. Sales revenue does not include sales tax collected by the business. By sales revenue it is a top international contractor, ranking in 2013 among the 250 largest construction companies by international project value, with $392.3 in revenue. The station was unable to generate enough sales revenue or find a buyer before inevitable bankruptcy and went dark, or stopped broadcasting.

The above example shows that sales are more than revenue in the above case. INVESTMENT BANKING RESOURCESLearn the foundation of Investment banking, financial modeling, valuations and more. Please note that during March 2018, the mobile sales volume stood at 2,900. Firstly, let us determine the number of units manufactured and sold during a specific period, say annually.