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April 2021

Affiliate Marketing Industry Statistics 2023

By | FinTech

Theretail sector contributes 43% of total affiliate marketing market revenue followed by telecom and media, travel and leisure sector which contributes 24% and 16% respectively. The global value of the affiliate marketing industry is estimated at US$12 billion. According to Unicode, trends reveal that the affiliate industry is responsible for about 16% of online orders.

In many jurisdictions, there are no rules or regulations binding affiliates to disclose their affiliate relationship with the seller. You may also be interested in these reports, published by private publishers. Just under two-thirds (65%) meanwhile believe that one of the benefits of this type of marketing is that it creates a new revenue stream. Next, 45% liked it because it doesn’t create a disturbance in the UX, compared to ads. Findstack helps you find the right software for your business. We strive to provide easy-to-read comparisons so that you can narrow down your search and make a confident choice.

affiliate marketing industry report

Is one of the largest affiliate marketing networks in the world (indeed, they boast they were rated the #1 affiliate network by mThink in 2015). They have over 250k publisher accounts, 75k active in 165 countries. In addition Peerfly has over 2k clients and 8k total offers. They claim that they lead to more than 1 billion clicks and 8 million conversions, and have generated over $100 million in sales for their clients. They had enticed thousands of consumers to pay as much as $60,000 for MOBE “mentoring” services, using false claims and misleading testimonials.

More than 80% of marketers expect their affiliate marketing revenue to increase in the future. Affiliate marketing research from CyberCash Worldwide indicates that 74% of US online shoppers check multiple affiliate websites before deciding on a purchase. The vast majority of online shoppers in the US check several different affiliate websites before purchasing anything.

Now there is even renewed life in those more Covid-affected industries. We surveyed approximately 3500 people from a range of backgrounds. 38% of our respondents worked at marketing agencies , and 22.5% considered themselves brands analyzing affiliate statistics . We merged the remaining 35% as Other, representing a wide range of occupations and sectors. The percentage might seem insignificant but if you compare it to the rates of other marketing techniques, the number is quite solid.

Affiliate Marketing Benchmark Report 2022

Around 90% of advertisers believe affiliate programs are essential. Although the average affiliate marketer has an average salary of $51,639, most affiliate marketers earn more. Reports from a poll conducted by Affise where affiliate marketers were asked how much they made yearly revealed that most affiliate marketers earn less than expected. PayScale shows that an affiliate marketer’s average salary yearly is $51,639.

  • Presumably, this last group has mastered the art of finding appropriate influencers for their brands, and they have little concern about incongruent values.
  • Although the respondents didn’t clarify this, they presumably intend to work with one of the influencer platforms offering influencer identification technology.
  • People could select multiple options if they used more than one.
  • Clearly, the amount that a firm spends depends on its total marketing budget affects the proportion it chooses to devote to influencer marketing.
  • Alternatively, they may run multiple campaigns, selecting a preferred selection of influencers for each campaign, depending on the target market.

This could represent more brands entering the industry, dipping their toes in the water before making long-term commitments to influencers. Alternatively, they may run multiple campaigns, selecting a preferred selection of influencers for each campaign, depending on the target market. Time will tell whether the nature of brand-influencer relationships changes in any significant way.

Top affiliate marketers use a full-funnel affiliate strategy.

The affiliate marketing market for retail has grown rapidly in recent years, as online retailers have recognized the benefits of using affiliates to drive traffic to their sites and increase sales. The affiliate marketing landscape for retail is fiercely competitive, with numerous affiliate networks and program partners offering a wide range of incentives to affiliates. According to BloggingX, 65% of merchants report an annual affiliate marketing revenue of up to 20%.

Social media and email marketing also play a role in how well your passive income strategy works. You’ll need to generate search interest so there’ll be a demand. 90% of advertisers said affiliate programs are important. US marketing spend on affiliate marketing will reach $8.2 billion by 2022. In a 2016 survey, advertisers admitted that most of them (80%) set 10% of their marketing budget aside and earmark them toward affiliate marketing. Through brand affiliates, brands can reach out to consumers without being too intrusive.

Affiliate marketing spend has an annual growth rate of 10%.

Affiliate marketing industry statistics show that affiliate marketing accounts for 7.5% of total digital spend among retailers. A report published by Forrester forecasts that US affiliate marketing spend will have an annual growth rate of 10% between 2015 and 2020. This indicates that the value will grow to over $6.8 billion. One out of two internet users says that they are likely to buy using a mobile device.

affiliate marketing industry report

Unlike most marketing channels, the seller only pays per transaction with affiliate marketing. In other words, the seller only spends money when the seller makes money. This strategy is important for small businesses that have limited resources to spend on advertising.

of advertisers and 84% of publishers in the U.S. have turned to affiliate marketing

Other factors that affiliate marketers check out include the commission rate and the reputation of both the affiliate marketer and its partner merchants. Found that in 2019, the affiliate marketing industry was estimated to have a worth of $17 billion. Research we previously reported predicted the affiliate marketing industry to have an estimated worth of $12 billion in 2022, so the industry has grown much more rapidly than expected.

affiliate marketing industry report

As people can purchase products using their smartphone, tablet, or laptop, publishers and brand affiliates must have their websites optimized for mobile devices. Mobile-ready websites allow shoppers to view web pages with ease, which improves the overall customer buying experience. Bluehost recently paid over $5 million in commission in one year and offers one of the highest-paying web hosting affiliate programs.

Clear Preference for Using Influencers for Affiliate Campaigns

This year there has been a significant increase in the respondents believing that automation plays a vital role in influencer marketing (77%, up from 56% last year). This ties in with other results that indicate that most businesses using influencer marketing are happy to use tools and platforms nowadays. Initial suspicions about AI and automation have dramatically lessened over the last few years. Surprisingly, Facebook jumped in popularity as an influencer marketing channel last year, with 50% of brands working with Facebook influencers, although this fell back to 42.1% this year. Facebook doesn’t have as many high-profile influencers as its more visual counterparts, but it is still relevant, particularly with older audiences.

affiliate marketing industry report

And all of this comes without the usual cost of customer acquisition. These are some general affiliate marketing statistics that will paint you a picture of where the industry is today. And while the numbers are drawn from different sources, these should be enough to tell you where affiliate marketing is headed.

Top 10 Affiliate Categories by Market Share

The 7% planning to decrease their influencer marketing budget is double 2022’s 3% figure, however, but is comparable to 2021’s results. Unsurprisingly, many businesses have struggled to survive in the new environment. And those that have made it this far are needing to find new ways to market, so they stand out in the minds of consumers. Creator and influencer marketing appear to be more important than ever for connecting brands with their target customers. 86% of publishers expect their affiliate marketing revenue to stay consistent or increase in the future. Further point to Rakuten LinkShare as the second-favorite affiliate network for marketers with a 40.64% market share, followed by Avangate with a 31.08% share, and eBay Network with 30.32%.

This is supported by statistics from Business Insider that reveal that about 74% of online shoppers visit non-retail sites before they purchase their desired products. It further revealed that US-based shoppers already intending to buy a product will still visit at least two or three non-retail sites before making their purchase. In addition, about 16% of US-based shoppers admit to visiting more than four websites.

Social media allows affiliate marketers to promote products and services and connect with their ideal clients. They can encourage catchy offers through ads and capture more leads through the power of social media. Furthermore, affiliate marketing trends reveal that at present, 67% of affiliate marketers already use social media such as Instagram and Facebook, and Twitter to connect with their audience. Global affiliate marketing statistics from Backlinko reveal that 40% of US merchants report affiliate programs as the top customer acquisition channel. The US is the cradle of affiliate marketing, home to more than two-thirds of affiliate marketers globally.

Sixteen respondents who make up 13.68% of all surveyed marketers said they make an average of $81,000 to $120,000 per year. The other 15 respondents reported making between $121,000 to $200,000 yearly. A report from Inmar Intelligence reveals that 50% of shoppers go shopping with digital coupons when they shop in-store. Due to this, around 39% of shoppers will buy a product faster than expected because they have a coupon for it. Also, 39% of shoppers claim to have bought from brands they don’t like because of coupons.